GeneXus announces the incorporation of Rodrigo Méndez as the new Country Manager of Brazil. With this appointment, we reinforce our presence in one of the most important territories in the region, a key market due to its scale and technological dynamism.

Brazil also holds a special place in GeneXus's history: it was there, in the 1980s, where the idea that gave rise to the Platform was born, stemming from the demand for database applications. Since then, GeneXus has built a broad community of Brazilian clients, partners, and developers, with cases spanning industry, government, and public services, such as Honda, Nestlé, the Prefeitura de São Paulo, and the Prefeitura de Blumenau.

Méndez has stood out as a Technical Evangelist for GeneXus for SAP Systems, supporting the adoption of GeneXus technologies in integration projects with the SAP ecosystem. In recent years, he has specialized in the use of Artificial Intelligence to enhance software development and accompany companies in their evolution toward agentic organizations.

He currently also serves as a Solutions Specialist in technical pre-sales, driving commercial opportunities and communicating the value of the GeneXus Suite through demonstrations, proof-of-concept projects, and responses to RFIs. Rodrigo speaks Portuguese, Spanish, and English. He holds a degree in Systems from Universidad ORT Uruguay and is currently pursuing a degree in Artificial Intelligence at the same institution.

Méndez takes on the role with a background oriented toward consulting and accompanying clients in the adoption of technology as a driver for the growth and transformation of their businesses.

"Brazil is a strategic market for GeneXus, with clients and partners who have trusted us for years. Rodrigo has an in-depth knowledge of our Platform and our community, and he has the vision and the closeness needed to lead the next stage of growth in the country," says Gisela Bertelli, Chief Business Officer of GeneXus.

For Rodrigo, Brazil represents a great opportunity to continue strengthening and developing GeneXus's community of clients and partners: "My commitment is to keep building together with our community and to reaffirm our promise of helping organizations be prepared for the future. Today, being future-proof means moving toward agentic organizations, capable of incorporating Artificial Intelligence as an integral part of their businesses," adds Méndez.

If your organization is looking for a robust Platform to develop, modernize, and evolve its critical systems, we invite you to explore GeneXus's network of Distributors and Partners in Brazil.