On Thursday, October 2, 2025, the nine finalist companies of Let’s PLAI were announced. This contest, organized by GeneXus, aims to encourage its clients and members of the GeneXus Alliance to explore and develop innovative solutions using Globant Enterprise AI. This platform, developed by GeneXus, enables organizations to easily create Intelligent Agents and Assistants without the need for coding and with full independence from any language model.

In this first edition, companies from Alemania, Argentina, Chile, Ecuador, Germany, the United States, Mexico, Paraguay, the Netherlands, Portugal, and Uruguay, participated. The following organizations were selected as finalists:
 

• BQS (Argentina)
• Brokerware (Uruguay)
• Concepto (Uruguay)
• CulturaIT (Argentina)
• Dvelop (Uruguay)
• Metrocapital (Chile)
• UDLA (Ecuador)
• Valkimia (Chile)
• Yukon (Netherlands) 

The selection process was overseen by a jury composed of Gerardo Cúneo (AI Business Manager), Rodrigo Mendez (Solutions and Technical Pre-Sales Specialist at GeneXus and Globant Enterprise AI), and and Aníbal Gonda (GeneXus Partner Manager). They evaluated the projects based on the following criteria:
 

• Accuracy and relevance of responses
• Natural language understanding
• Contextual appropriateness
• Efficiency and speed
• Creativity and innovation
• Personalization and adaptability
• Security and privacy
• Usability and interface
• Multimodal capabilities
• Scalability and robustness
• Performance on specific tasks

"The level of creativity and technological maturity we saw in the projects exceeded all expectations. The finalists used Globant Enterprise AI to solve real-world problems and rethink processes and user experiences on an entirely new scale," emphasized Sofía Abrevaya, Country Manager of GeneXus and coordinator of Let’s PLAI.

All finalist projects will receive a participation certificate and will be featured on GeneXus's official communication channels.

On Thursday, October 9, the three winners will be announced. Their grand prize will be a trip to Japan, GeneXus’s leading market. There, they will visit the GeneXus office in Tokyo and connect with the global epicenter of innovation. The winning companies will also share their success stories through GeneXus’s official channels, gaining international visibility and establishing themselves as leaders in AI-driven innovation.

 

About Let’s PLAI

Let’s PLAI is GeneXus’s exclusive contest inviting clients and partners to experiment with Globant Enterprise AI, create real solutions, and share innovation stories. It’s an opportunity to stand out, learn, and transform industries, processes, and experiences through technology.

Due to legal provisions related to government authorities, companies from Brazil, Hong Kong, Taiwan, Thailand, Italy, the United Arab Emirates, Saudi Arabia, Egypt, Jordan, Kuwait, Qatar, Bahrain, and Oman were not able to participate in this first edition.
 

About GeneXus

GeneXus a Globant company, has spent over 35 years simplifying the complex world of software development, building products such as:
 

• GeneXus Next, the new edition of the Low-Code Development Platform powered by Generative and Symbolic AI, aimed at simplifying and accelerating the creation and evolution of mission-critical systems.
• Globant Enterprise AI, the platform that allows companies to integrate advanced AI capabilities into their enterprise software while maintaining observability, control, and independence from models and providers.

With its main market in Japan, GeneXus is used by a community of more than 150,000 registered users and active clients, including Bantotal, Canal de Panamá, Jalpak, Mitsubishi Electric, Mizuho Bank, and Resona Bank Group, among others.

GeneXus has offices in Uruguay, Brazil, Mexico, Japan, and the United States, and official distributors in over 100 countries.