With application developers and enterprise executives struggling to innovate across increasingly complex digital channels that includes mobile, wearables, bots, and conversational UIs, Gartner’s Magic Quadrant report offers a thorough and trusted evaluation of various mobile app developer platform vendors (MADP) and clear guidance on what managers should consider when reviewing MADPs.

This announcement marks the first time GeneXus is being included in the prestigious Magic Quadrant report and positions the company based on its ability to execute and completeness of vision in this competitive landscape. Over the past three decades, GeneXus’ has expanded to over fifty countries by offering innovative but simple software solutions across multiple industries, having a customer-first culture, and providing inexpensive, flexible pricing.

This comes as welcome news to Nicolás Jodal (cofounder and CEO of GeneXus) as the company, which was founded in 1988 in Uruguay and expanded across Latin America and parts of Asia with its award-winning AI automated software, prepares for an aggressive US launch in July:

“Undoubtedly, we are living in a time of great and exciting opportunities for business-leaders to engage with customers in new, substantive ways, using technologies like artificial intelligence that was thought of as impossible just a few years ago. But with new technologies launching and changing so quickly, it can be challenging for even the most experienced, talented manager to make sense of it all and to know which tools are right for their organization. This is why we launched GeneXus 30 years ago – to empower people to do incredible things with new technology. Gartner’s Magic Quadrant report perfectly defines and answers the struggles of enterprise businesses to keep up with change and to innovate smartly today. We’re honored to be included in the Magic Quadrant as a Challenger to standard market leaders. We’re the new kids on the block who have been here all along!”  -- Nicolás Jodal



The Magic Quadrant report notes that Gartner expects the MADP space to continue to evolve quickly with the rise of new platforms and digital channels. And, though the MADP landscape is complicated and defined in a myriad of ways, the Magic Quadrant outlines Gartner’s definition of MADP as follows:

• A MADP provides tools, technologies, components and services that together constitute the critical elements of a platform for creating custom mobile apps (that is, .ipa and .apk binary files), as well as mobile web apps or sites. Increasingly, MADPs are adding support for wearables, chatbots, virtual personal assistants (VPAs) and conversational UI endpoints through the same services and APIs they create and orchestrate for mobile apps and web.
• A MADP must include a cross-platform development tool (as well as MBS) that must be decoupled from its own proprietary front-end development tool in order to support third-party and open-source integrated development environments (IDEs), tools and frameworks. High-productivity app development is now common in many MADPs, but customers require openness and to avoid lock-in with the front-end tooling to be able to support native IDEs and popular frameworks that may emerge.
• A MADP must be able to address the requirements of diverse enterprise use cases, including external-facing and internal-facing scenarios, as well as connecting to diverse enterprise systems that may run on-premises or in the cloud. Because MADPs serve as the cornerstone of an enterprise mobile strategy, they need to be as broad as possible in addressing both front-end and back-end development needs.
• A MADP serves to centralize the life cycle activities (such as design, develop, test, distribute, manage and analyze) for a portfolio of mobile apps running on a range of operating systems and devices. This is critically important for IT organizations to manage the ongoing maintenance and support of apps, as well as the back-end mobile APIs, to enable proper DevOps practices.

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