Congeladora Hortícola Consolidates Its Position as Top of Mind in the Agricultural Industry
With over 20 years in the market, Congeladora Hortícola, a Mexican company that has been producing and exporting frozen agricultural products since 1991, reveals one of the secrets to staying relevant in the sector.
The use of technological tools in companies is the main element for a company to stay on the path to success. In fact, data from the OECD reveals that the use of technology increases productivity by up to 1.7 times. "Technology is the element that helps us focus on our business. By leaving behind developments, designs, and other programmatic or highly specialized elements, we can focus on what truly matters to us: business growth," explained Rebeca García, Commercial Director of GeneXus Mexico.
For Jesús Cazares Flores, IT Manager at Congeladora Hortícola, GeneXus helped the company position itself as a leader in the agricultural export sector. “Previously, we had a manual system for customer requests and also for our internal processes. However, with the development of the request system, we were able to increase our productivity by more than 100%,” Cazares stated.
The demand for exports in the company increased seasonally, and the manual process of purchasing supplies completely delayed operations. Thanks to the development carried out by GeneXus, this procedure improved significantly, as they not only have an almost immediate response to requests, but they can also check the status of each one. “For customers and employees, the system represented a significant advance, as we were able to obtain specific details, day by day. We have a history of each supplier, lists of purchased items, costs generated by each department, and even the equipment used in each task,” said Jesús Cazares.
Furthermore, in order for the system to provide valuable information, it was necessary to integrate the systems from other areas: “Except for the Human Resources and Payroll department, all other departments had to integrate their information into this new system. With this, we achieved complete control over the catalog of products in the warehouses, regardless of the number of transactions, as the system can handle simultaneous requests and updates the information immediately,” added the IT Manager at Congeladora Hortícola.
This is one of many success stories where GeneXus has provided solutions to specific problems, aiming to implement human capital productivity and the level of competitiveness for companies that embrace and adapt to the new era of Digital Transformation.
For Jesús Cazares Flores, IT Manager at Congeladora Hortícola, GeneXus helped the company position itself as a leader in the agricultural export sector. “Previously, we had a manual system for customer requests and also for our internal processes. However, with the development of the request system, we were able to increase our productivity by more than 100%,” Cazares stated.
The demand for exports in the company increased seasonally, and the manual process of purchasing supplies completely delayed operations. Thanks to the development carried out by GeneXus, this procedure improved significantly, as they not only have an almost immediate response to requests, but they can also check the status of each one. “For customers and employees, the system represented a significant advance, as we were able to obtain specific details, day by day. We have a history of each supplier, lists of purchased items, costs generated by each department, and even the equipment used in each task,” said Jesús Cazares.
Furthermore, in order for the system to provide valuable information, it was necessary to integrate the systems from other areas: “Except for the Human Resources and Payroll department, all other departments had to integrate their information into this new system. With this, we achieved complete control over the catalog of products in the warehouses, regardless of the number of transactions, as the system can handle simultaneous requests and updates the information immediately,” added the IT Manager at Congeladora Hortícola.
This is one of many success stories where GeneXus has provided solutions to specific problems, aiming to implement human capital productivity and the level of competitiveness for companies that embrace and adapt to the new era of Digital Transformation.