The Free Museum App of Colombia brings art to the mobile device
The mobile app “MULI,” available for iOS and Android, aims to spread information and understand visitor behavior. In addition to generating resources to ensure the museum's sustainability, it focuses on the care and protection of artworks.
On the occasion of International Museum Day (May 18), the Free Public Art Museum of Colombia launched its “MULI” app for iOS and Android, with three main objectives: Georeferencing for the user, introducing the artist alongside the artwork creation process, and creating social impact regarding the re-signification of the territory.
According to museum statistics, currently, 45,000 Colombian artists are struggling in their profession due to the clear absence of an audience. Additionally, the country has cities completely detached from their history, with invisible monuments. Therefore, the museum, by being present in streets, bridges, parks, and transportation terminals, seeks to connect the community and public space through art via the app.
Carolina Jaramillo, Executive Director of the Free Public Art Museum of Colombia, discussed the museum's operation and the importance of the app, stating: “We don’t bring people to the museum, we bring the museum to them. We want to create through the app a trigger that allows visitors to experience and interact with public spaces in Cali in a different way. With the app, we aim for citizens to visit the museum, discover, learn, and recognize the city through our pavilions, promoting civic culture.”
The app is advised by Toolnology Colombia, the distributor of GeneXus technology in the country. Additionally, the software company FullTech was responsible for the programming based on the content, web development, and the initial app architecture determined by the Free Public Art Museum.
Regarding the app’s development, Alejandro Beltrán, Commercial Manager of Toolnology Colombia, emphasized that the importance lies in the convergence and automation enabled by GeneXus technology for the app’s development. He also mentioned that the app, in addition to providing users with information on the location of the artworks, will allow them to view videos, photographs, request a guide, access tour information, or make online donations. The app will also include accessibility features such as audio and subtitled videos for people with disabilities.
Since the museum is located in public spaces, it receives 3.6 million visits monthly in just 5 out of the 45 pavilions available. Through the app, the museum aims to spread information, quantify and understand visitor behavior, conduct studies, and educate at various levels, generating resources to ensure the museum's sustainability, as well as the care and protection of the artworks.
Finally, Carolina Jaramillo stated: “This case will be a clear example of how art, culture, and technology converge in the same place, aiming to give greater meaning to the social environment in order to create spaces of encounter, trust, and learning with a human-centered approach.”
According to museum statistics, currently, 45,000 Colombian artists are struggling in their profession due to the clear absence of an audience. Additionally, the country has cities completely detached from their history, with invisible monuments. Therefore, the museum, by being present in streets, bridges, parks, and transportation terminals, seeks to connect the community and public space through art via the app.
Carolina Jaramillo, Executive Director of the Free Public Art Museum of Colombia, discussed the museum's operation and the importance of the app, stating: “We don’t bring people to the museum, we bring the museum to them. We want to create through the app a trigger that allows visitors to experience and interact with public spaces in Cali in a different way. With the app, we aim for citizens to visit the museum, discover, learn, and recognize the city through our pavilions, promoting civic culture.”
The app is advised by Toolnology Colombia, the distributor of GeneXus technology in the country. Additionally, the software company FullTech was responsible for the programming based on the content, web development, and the initial app architecture determined by the Free Public Art Museum.
Regarding the app’s development, Alejandro Beltrán, Commercial Manager of Toolnology Colombia, emphasized that the importance lies in the convergence and automation enabled by GeneXus technology for the app’s development. He also mentioned that the app, in addition to providing users with information on the location of the artworks, will allow them to view videos, photographs, request a guide, access tour information, or make online donations. The app will also include accessibility features such as audio and subtitled videos for people with disabilities.
Since the museum is located in public spaces, it receives 3.6 million visits monthly in just 5 out of the 45 pavilions available. Through the app, the museum aims to spread information, quantify and understand visitor behavior, conduct studies, and educate at various levels, generating resources to ensure the museum's sustainability, as well as the care and protection of the artworks.
Finally, Carolina Jaramillo stated: “This case will be a clear example of how art, culture, and technology converge in the same place, aiming to give greater meaning to the social environment in order to create spaces of encounter, trust, and learning with a human-centered approach.”